In real estate, we’ve long prized measurable things: yield, square footage, basis, rent roll. But what about the value that’s harder to quantify—belonging, resonance, memory?

That’s the domain of creative placemaking. And in an era where buildings are abundant but beloved places are rare, it may be the most overlooked asset class of all.

Why Creative Placemaking Matters

Creative placemaking isn’t just about murals or outdoor seating. Done well, it’s a framework for embedding culture, connection, and local identity into real estate—and capturing long-term value as a result.

According to ArtPlace America, placemaking improves safety, boosts business performance, and catalyzes investment.
This kind of work:

• Increases foot traffic and dwell time
• Strengthens neighborhood identity
• Improves tenant retention
• Builds political and community goodwill
• Enhances long-term valuation

Beyond Amenities: From “Nice” to Necessary

The Knight Foundation has shown that high-quality public and semi-public spaces increase civic trust, decrease crime, and improve perceptions of safety and well-being.

What It Looks Like in Practice

• Master planning around creative nodes
• Leasing structures that support cultural use
• Designing for flexibility
• Long-term partnerships with local arts and community orgs

A Personal Note

Some of our most successful projects weren’t just defined by leasing velocity. They were the ones where neighbors said, “This feels like ours again.”

What to Watch

Placemaking is showing up in public RFPs, zoning codes, and investor criteria. It’s no longer optional—it’s expected.

The Takeaway

Creative placemaking is more than aesthetics—it’s a value engine that strengthens communities and enhances long-term real estate performance.

What are the best examples of placemaking you’ve seen? Better yet—how have you embedded community and creativity into your own real estate strategy? Let’s share what’s working.